Bikes

A prospective motorbike buyer may be attracted to various aspects of a bike, such as its appearance or the specifications it comes with. The reasons for purchasing a bike may vary, but the most common one is for daily commuting. Information on a bike over the internet is nothing new but a review can be helpful, especially if a review is written by someone who knows what he has bought.

This brings us to the next part where a bike is bought with what purpose in mind. We just read that the majority of the bike users may need it as a daily driver to get from here to there, and there is a massive chunk of the bike-using population who has other things in mind. Life in urban cities demands a two-wheeler that most importantly takes care of the commuting needs of the user. The usual review of a commuter bike owner is that it is very useful and successfully serves its purpose.

Now bikes...They come with not only specifications but also features, some buyers are attracted to features while some are lured by the specs. The features that bikes come with are ABS, Odometer, Fuel gauge, Tripmeter, Speedometer, and so on. The specifications of the bikes are Mileage, Brakes, Max Torque, Type of Engine, Top Speed, and so on. Also, there are various categories of Bikes to choose from such as Scooters, Cruiser Bikes, Sports bikes, Dirt Bikes, Classic Bikes, Street Bikes, and so on. Nevertheless, Indian bike buyers these days are reliant more on reviews of the buyers who have not just bought a bike but have an experience with it too.

One of the most important factors that affect the direct purchase decision and behavior of the buyer is the service network of the bike brand. More number of service stations available in an area directly encourage a bike user to get his next bike from that particular brand. That is the reason why we see various bike brand’s service centers and many locations and most importantly at the prime locations. As that locality receives a heavy footfall of daily commuters, the visibility is greater, the promotion is greater, the confidence in the buyer for that brand is higher and so are the sales. Hence, the availability of service stations is an important aspect that is considered widely when the thought of buying a bike crosses a person’s mind.

The Indian market has experienced a new trend which is that of electric bikes that are now everywhere to be seen on Indian roads, well this all seems to be quite odd as when the e-bikes were just introduced to Indian roads, things looked different and difficult and the Indian customers are someone who are very hard to convince. Now the scenario has changed, and things look a bit more promising for electric bikes.