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In 2018, an estimated 1.8 billion people worldwide purchased products online. In the same year, global electronic retail sales amounted to $ 2.8 trillion. Estimates suggest that global electronic retail sales will increase to $ 4.8 trillion by 2021.
The growth of online shopping is only impressive. And it does not look like it is going to happen anytime soon. Which is good news for you, whether you are an online buyer or seller.
Usually, 8 to 10 people (83%) are satisfied with their online shopping experience. Level of consumer satisfaction with various aspects of online shopping:

81% Ease of checkout
80% Variety of brands and products offered
73% Number of shopping options offered
71% Number of payment options available
69% Free or discounted shipping
62% Ease of making returns and exchange
61% Ability to purchase through an application
58% Ability to contact a live customer service
80% of consumers surveyed are more likely to buy products online if they offer free shipping.
64% of consumers are more likely to shop online if they offer free returns and exchanges.

How do consumers use their shopping carts?

58% Loading up their carts with an aim to purchase
19% Using their shopping carts as wish lists
13% charge their carts until they receive or receive free shipping privileges
11% Abandon carts if the purchase decision falls through (this happen more often than outright purchase)

50% of online shoppers used their smartphones to buy products online. 78% of online shoppers do not see a product before shopping online. 31% is expected to spend more on online purchases than in the previous month. 84% of online shoppers check at least one social media site for recommendations before purchasing online. Time spent on retail sites by device:

49% on PC
37% on Smartphone
14% on tablet

Most Purchased Products Online:

69% of Consumer Electronics
67% of Books
30% of Office Equipments
63% of Clothing Apparel
38% of Household Goods
28% of Consumer Packaged Goods
20% of Sporting Goods
20% of Pet Supplies
20% of Food and Groceries