It's the time for passengers to grab this opportunity. Air India Tuesday announced its promotional fare scheme wherein it offers 50% discount on all domestic routes from 22nd Jan.
The airline confirmed that travellers can use 50 percent discount on tickets booked from Jan 22-24 for flights between Feb 21 and April 15, 2014 under its short spring sale.
"The scheme is unique as the fares are inclusive of all applicable taxes. The move will stimulate demand and help us in gaining market share as pre-bookings by passengers will ensure a high load factor during the lean travel season" an Air India official told IANS.
Air India's domestic operations had a passenger load factor of 77.3 percent in December.
After the new scheme is implemented, airfare between Mumbai-New Delhi will drop down from Rs. 10,000 to Rs. 2,830 while Delhi-Ahmedabad and Agartala-Kolkata will go from Rs. 2,292 to Rs. 1,385.
"These offers are targeted at leisure travellers with a longer booking horizon(1-2 months) and offer bigger savings to long-haul travellers,"said Rajesh Magow, co-founder and chief executive India, MakeMyTrip. "Airlines are able to drive purchases further out, improve forward-loads and yields by incentivising earlier purchases and gain yield predictability by filling up seats earlier.”
"Travellers are finally getting a respite from the high airfares and will take advantage of these great prices to book their holidays in advance. We are already seeing over a 250 percent rise in bookings within hours of the prices being reduced,"said Sharat Dhall, president, Yatra.com.
