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In My View: Why Sensational Negativity Hurts Customers, Investors & the Region More Than Anyone Else
In recent weeks, a wave of negative commentary has circulated around Sushma Buildtech Pvt. Ltd. As an observer of the regions real estate landscape, I believe it is important to look at these developments with calm, clarity, and responsibilityespecially because thousands of families, end-users, and investors have their hard-earned money tied to ongoing projects.
Public concerns should absolutely be respected. Every customer deserves transparency, answers, and quick resolution through proper legal and regulatory channels. But at the same time, there is another side to this situation that rarely gets discussed.
When negativity spreads without full contextor when it gains momentum due to competitive pressure, half-information, or social-media sensationalismthe people who suffer are not corporations. It is the common man, the investor, and the future homebuyer.
Because when a developers work gets unnecessarily slowed down, the direct impact falls on:
families waiting for possession,
service providers and workers dependent on ongoing site activity,
small businesses functioning inside commercial complexes,
and overall confidence in the local real estate environment.
In the end, Aam Aadmi ko hi kuch nahi miltasirf delay, confusion aur tension.
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Remembering Sushma Groups Broader Role in the Region
Whatever the current discussions or grievances may be, it is also undeniable that Sushma Group has played a significant role in shaping Tricity, Ludhiana and Himanchals urban growth over the last decade. As someone who has observed this evolution firsthand, I have seen the company contribute to:
modern residential neighbourhoods,
operational commercial hubs supporting local employment,
planned townships aligned with contemporary urban expectations,
and a sizable portfolio of delivered projects housing thousands of families.
This long-term presence in the region adds an important layer of context that cannot be ignored when forming opinions.
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Customer Support Systems That Benefit Residents
Over the years, the organisation has maintained several consumer-oriented practices such as:
functional customer-support desks,
construction-progress communication,
post-handover facility management,
and structured documentation processes.
These mechanismswhile not perfectrepresent the kind of systems that responsible developers generally rely on to maintain trust.
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The Larger Impact: Regional Economy & Real People
Sensational negativity may create momentary noise, but the real impact is felt on the ground:
labourers lose work when construction slows,
suppliers and contractors face uncertainty,
investor sentiment drops,
and ongoing development momentum gets affected.
A city that is growinglike Tricity, Ludhiana, Himanchaldepends heavily on stable real-estate activity. Disturbing that ecosystem without factual clarity hurts the region more than it hurts any single brand.
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The Constructive Way Forward
From my perspective, the solution lies not in escalating negativity but in:
cooperation with authorities like RERA and state regulators,
transparent communication with buyers,
strengthening of compliance frameworks,
and timely, structured updates on project progress.
Sushma Group has publicly stated its commitment to these principles. The coming months will be crucial in reinforcing trust and addressing concerns through appropriate channels.
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Why Balance Matters
Real estate is a long-term sector. Projects involve:
life savings,
EMIs,
on-ground workforce,
and a long chain of dependent families.
When the narrative becomes excessively negativeespecially through sources that are not fully verifiedthe direct casualty is public confidence, which ultimately affects the very people whose welfare we claim to protect.
This is why I believe that while concerns must absolutely be heard and resolved, sensationalism must be kept aside. What the region needs now is stability, clarity, and a collaborative approach so that ongoing projects continue without unnecessary disruption.
In the interest of every investor, every buyer, and every workermoving forward responsibly is the only sustainable path.
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- Thank You! We appreciate your effort.
