Aug 21, 2004 11:25 PM
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(Updated Aug 21, 2004 11:25 PM)
Toyota Kirloskar Motor is targeting a 53-per cent growth in its vehicle sales, mainly the Toyota Qualis, in Tamil Nadu during calendar year 2003 over last year. During January-September 2003, the sale of the Toyota Qualis in the state was 2,572 and the yearend figure will be 3,850.
Since inception in 1997, the company has sold about 7,000 Qualis in Chennai alone, the company's marketing manager, Sailesh Shetty, said. Tamil Nadu contributes 12 per cent of TKM's vehicle sales volume in the country. There are about 3,000 outstanding requests for Qualis across the country including 300 in Tamil Nadu.
TKM is a joint venture between Toyota Motor Corporation and the Kirloskar group. The company has invested nearly Rs 900 crore in its plant at Bidadi in Mysore with a capacity to produce 50,000 units annually. Shetty said during January-September 2003, TKM sold 22,475 Qualis, a 33 per cent market share in the multi-utility segment in India. The Toyota Corolla, the company's C+ segment vehicle launched in February 2003, clocked sales of 6,055 vehicles during the period under review
