Because it has a good customer service, easy to use application as well as website, but we can't blame the website because product that we are getting from shopkeepers who are selling them not buy shopclues. Shopclues says that it gives wholesale thats wrong it gives wholesale price only on few items not on every item. I tried to order hp 1510 printer black 802 catridge, when I ordered it taked 1 week to dispatch and after that I get mail from shopkeeper through shopclues that catridge is finished with that shopkeeper and they are shifting by order to another shopkeeper but I will get the same price so I replied back ( ok) but 1week again gone but till that time I didn't get any other mail or dispatch information, so I thought to cancel my order but it didn't cancelled then I talked to customer service after that the order was cancelled so this was my first experience and till now whenever I tried to order another product from this website I always got same price or high price as on other shopping website. I will not say to not buy it but it was my experience ( Guyzzz this was my review which experienced please don't take it as any offence)