May 29, 2007 05:03 PM
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(Updated May 29, 2007 05:08 PM)
Ekta Kapoor (born June 7, 1975) is the Creative Head of Balaji Telefilms. She is the daughter of Indian actor of yesteryears Jeetendra and sister of Tusshar Kapoor. She has produced a host of television serials based on conflicts in Indian joint families.
She is notorious for her idiosyncrancy for naming all of the TV Serials produced by her with names starting from letter "K". This is generally attributed to some sort of superstitious belief.
*About Ekta kapoor
*Ekta Kapoor's serials always says:
" The rich do not need values, the poor do not have time for them. It is middle-class values that my serials are about." and that is working very fine.
Since producing her first blockbuster television program at 19, Ekta Kapoor has rewritten the script on TV entertainment for the masses. She has created more than 20 soaps on 10 major Indian networks; a comedy series she created ran for 5 years. The Indian showbiz people watches her every move, and older, more experienced producers are quick to copy any new Kapoor concept.*
