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53%
2.19 

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Reliance Mall, Jamnagar
Jun 06, 2008 06:15 PM 10884 Views
(Updated Oct 11, 2008 01:28 AM)

Parking:

Ambience:

Store Range:

Value for Money:

PARKING:


A generous parking space available, though not shaded.Reliance group wants their employees to spend a maximum portion of their salary inside Reliance only(KK Vagadia and VV Bhat's Idea)and that is one purpose of opening this mall.


Besides, the infrastructure readily available in the township was used for this.One entrance for employees and other entrance for outsiders thoughtfully arranged. Good idea!


No charges, but Parking is purely on the risk of the vehicle owner


CROWD PULLING TECHNIQUE:


True to Reliance style, the company runs free buses from Jamnagar(30Kms away) for people to come to this mall.If you purchase something, you are let-off.Otherwise you are charged Rs 30/-. You have to produce bill as proof of purchase.


STAFF:


The staff were brightly dressed in the beginning, but the staff and their dresses have worn-off now.Reliance and the staff seems stressed, over worked  but compelled to'smile'.Trouble for both seller and buyer, but happiness for the owner!


CUSTOMERS:


There is always a  happy crowd present at the Reliance mall, whenever I go .Free AC and ambiance thrills our people it seems.


MALL TIMINGS:


The store timings are good. If you want to avoid mad rush of crowd, go early morning or lunch time.Relaince refinery employees work from 0800-2000 hrs on all days, so utilize this time when their families and the employees are away.


LOCATION:


Located at Motikhavdi village, 30Kms from Jamnagar towards Dwarka.Not a good location.Imagine you have some problem in merchandise and you have t travel 60kms to try exchanging or returning.Nearest town is Khambalia, 30 Kms on the other side.


PRICING:


No special advantage.Fruits, vegetables etc are same outside.Branded items cost the same. Non-branded items are cheaper-but then it is the same every where.


RETURNABILITY:


Returning a wrong merchandise is very difficult.Anybody who bought first million phones under Reliance will know the pain.I you buy something wrong or inferior forget it and swallow the loss.Otherwise brace for the humiliation.Reliance has specilaist'humiliators' specially commissioned for this task!


EASE OF BUYING:*


*For buying Eggs, Milk, bread, fruits, vegetables, grocery items – loose and packets, ice-creams, etc.  credit card is accepted. The amount must be 200 or more-Otherwise strange looks from counter staff(Poor them-My heart goes out to them).


HOME DELIVERY:


Ready to deliver theorder at home within the vicinity of 2 KMs and the minimum amount is rs. 500/-.You will face the ever-tired, over-worked delivery boys with mouthful of paan, cycle ortwo wheeler and honour your delivery.Poor souls, I pity them! But Yes, Home delivery is there.


TROLLEYS, BASKETS:


Good ones.Appreciate Reliance effort!


MARKETING TACTICS:


Staff members keep asking every customer at the time of billing  whether they own'RELIANCE CARD'. Not the RIM Pre-paid, but Reliance Mall Card!


It is the card in which puts some points credited on  every purchase done here. It is half point against Rs. 100 and against 30 points I will get Rs 21 voucher etc.It is cheap and don't fall for it.The idea is get you hooked to the mall.You have to come to them from 30-40Kms just earn a point or two.


Reliance knows the mentality of our public!.


These are termed as REWARDPOINTS!


BILLING TIME:


Real pain in the back.Reliance hires semi-shilled school drop outs who have problems in Math.


Most of the times, all billing counters(3 or 4) do not have an attendant most of the time, I am sure


that there is some saving on manpower.Customer can wait is the policy here.


AMBIENCE:


Noise pollution is there due to some announcement going on at all times to ask you to purcahse Reliance Insurance, Realinace Gold, Reliance Atta etc.Really Tiring!


There is a stale smell inside, but then it is world-wide.Also sonsider the huge mass of public enjoying the cool air in summer.Since No Cigarettes etc Inside, it is cleaner and safer.


Hope No-cigarettes losts until Reliance makes their own brand of cigarettes and paan masala(It will become compulsory for their staff then!)


SALES PROMOS:


Against Rs. 599 purchase get 6 bowls or 2 pearlpet bottles, against purchase of Rs. 99/- vegetables and fruits get 1 KG potato free, against Rs.111/- of fruits and vegetables get 1 KG onion and 1 KG potato free, etc etc.Mad rush from our brothers and sisters.Reliance knows the pulse of our public!


AIR CONDITIONING:


Good for the Jamnagar heat.Go out and enjoy!


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