Jun 24, 2012 10:07 PM
8003 Views
(Updated Jun 26, 2012 02:50 PM)
Nmart is based in Surat and idea took shape around the year 2008. It gathered momentum somewhere in 2011 and from there; Nmart did not have to look back.
The Nmart company website
The website is not impressive at first look and they should have avoided the numerous spelling mistakes.
Let's go ahead and analyse their business model,
Being based out of Surat, we can clearly see the Marwari flavour in all their plans. Marwaris are the most successful business community in India and are best known for systems that are simple and very effective.
Let’s analyse Nmart based on the four Ps of MLM business,
Profile of the company: Nmart is an MLM company that has survived the critical four year period and now running at an unstoppable pace. The pace is only increasing every month with more achievers, members and outlets.
Plan: The concept is around monthly grocery which is an unavoidable expense for any family. The Nmart mantra, is just about changing your shop and making a fortune. Over a period of time, Nmart revolution will mostly be driven by housewives as they are the ones who appreciate any savings on grocery. The awards and rewards built into the plan have a limitless potential.
Product: This is a great differentiator when compared to other MLMs. At Nmart you get to buy the same brands that you buy today.
Pricing: With a low joining fee of just Rs 5500/- that assures a minimum return of Rs 21, 560/- for dedicated shopping through vouchers and bonus, what more can you ask for? And if you are smart enough to look at it as an investment, where can you start a business for Rs 5500/- with a limitless earning potential.
