Apr 24, 2016 01:59 PM
19401 Views
At the time of opening account, ICICI Direct committed for 0.3% brokerage which they gradually increased to 0.55% and then 0.75% without any prior update. The research reports are not detailed and gets shared rarely.
I have found that it works well for me when I trade opposite to ICICI trading tips, not sure if that’s the game plan.
They assigned the Relationship Manager who is busy doing cross sell than helping the customer. Nobody bothers to respond to customer queries.
We have now moved to Angel Broking and Motilal Oswal. I’m glad that Angel Broking charges only 0.09% on delivery and 0.009% on trading which is like 8 Times Lesser Price than ICICI Direct, and also their research report qualities are far better and comes regularly. There was a good learning when moving scripts from ICICI Direct to Angel Broking. ICICI Direct will ask you to fill in DIS(IDT) for which they charge 0.04% or Rs. 35 whichever is more, but there is a way to avoid this charge by getting the Client Master List(Demat Authorization Letter) from your new brokerage house, which ICICI Direct will never tell you until you explicitly ask for this process. I’m not sure about Services but definitely ICICI is pretty good in marketing and selling, but one can’t sustain long without adding value to customer.
