When you think 150cc segment, you think one segment, maybe two categories right? Well not according to Honda. They have split the segment into four categories based on image.
Focussed and sporty machines like the R15 and CBR 150R occupy the top shelf ahead of sporty but commute-friendly machines like the FZ16, CB Trigger and now the Gixxer.
The lowest rung in the 150cc hierarchy consists of old school, no nonsense machines like the original CB Unicorn. However, all the above three sub segments account for just 50 per cent of the entire 150cc market, while the other half is taken care of by bikes like the Pulsar and CBZ Xtreme.
Honda describe these machines as premium, and aspiring towards sportiness but without sacrificing traditional virtues such as economy, comfort and restrained styling. Honda feel that they currently don't have a product which fits the description which is what brought forth the CB Unicorn 160. So now you know why Honda think it should exist. The question is whether there is space for a fourth 150cc offering from the Japanese giant.
