Since my father was in the soft drink business for over 30 years - he was a chemist for The Coca-Cola Company when I was born, and I believe we were the only kids on the block allowed to consume all the soda pop we desired, since we had cases of it in our garage - I have always had an interest in the history of soda pop, and of The Coca-Cola Company in particular. I believe that even if the reader of this book was only marginally interested in Coke, he or she would be swept up in this well-researched and written book. Mark Pendergrast is a terrific writer - this book reads like a compelling novel, and will be VERY difficult for the first-time reader to put down! I especially enjoyed the chapters on Coke's influence during WWII, as well as the "New Coke" debacle of the 1980's(the chapter is titled "The Worst Marketing Blunder of the Century"). Not to mention that the world-famous "secret formula" is revealed in this book as well! The only bone I have to pick with this edition is the lack of photos(which were in the first edition of this book). In a historical work like "For God, Country, and Coca-Cola" a photographic reference is absolutely necessary! Still a great read, though!P.S. I'm ordering a copy for my dad(who was a collegue of Coke president& CEO Roberto Goizueta in the 50's and 60's) - I know he'll get a kick out of it!
I think, it is helpful for u.
