One is not enough. Review on Charagh Din, Mumbai

Won't waste words, after completing fashion merchandising and working with an export house and doing a lot of visual merchandise, it brings me great pleasure to write a review about something that I have been seeing since last decade.

charagh din has been a symbol of style and excellence but at the end of the day, just one store sends jitters down my spine, what if, I come back to delhi, or go to some other place and then I discover that there is something wrong with what I bought, what do I do and how am I going to handle it.

i am sure it is going to take some time to sort out any kind of issue arising due to some problem in the product that was bought. and time is what is not available these days. simply put, any brand with no reach or very limited reach brings along the apprehensions. and moreover, the collections are not as expansive and exhaustive as claimed somewhere. I guess it is for the naive who buy clothes as they see them. I have been leaving and breathing clothes and any merchandiser true to his/her blood would acknowledge the poor quality of all the brands existing in the indian market vis-a-vis exports.

at the end of the day I would like to say, one is not enough and if it is only one then how does the customer win?

thanks & regds.

toni sharma