Britannia bourbon has been my all time favorite chocolate biscuit. The fresh wet cream with sugar sprinkled on the top of the biscuit. It was the only chocolate biscuit available in my childhood. So its demand was very much. And chocolate biscuit was the favorite of most of the children.
Although now many new indian and foreign competitors have came in the market like sunfeast and oreo. And also many new varietes of cookies have came in the market. Bourbon has to try some new stratergy to bring its position back.
