As per my opinion I would like to say that shoes of bata are both comfortable and durable and also the oldest company in shoes industry. I would say that shoes have adopted franchise module which was very good step towards change market need. I would suggest that there three things that effect the sale of products style, durably, price. Bata is good in pricing and durability but lack in design. This is what bata should improve which will attract new junaration to purchase there products.
