Jan 22, 2007 12:24 PM
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These are my current favorites for my business bookshelf
- Blink: The power of thinking without thinking - Malcolm Gladwell
This is an amazing book where Malcolm Gladwell seeks to explain the phenomenon of how the first two seconds of looking influence our decision making.
- The Long Tail: Why the future of business is selling less of more - Chris Anderson
Todays market no longer follows the same rules as a traditional market and economic model The Internet has impacted the way we consume and the advent of sites like iTunes, eBay etc. has changed the supply system also. The secret to success thus lies in targeting those many small buyer that comprise the long tail on the demand side as compared to traditionally trying to focus on fewer and larger customers. The revenue opportunity from these smaller customers is much greater than that expected from large customers simply because the numbers of small customers is much larger. This book offers an insight into this phenomenon.
- Blue Ocean Strategy: How to create uncontested market space and make competition irrelevant
A completely new strategy from the people at INSEAD.
- The Rules of Work: The unspoken truth about getting ahead in business - Richard Templar
This book is bound to become a classic. Finally someone put together the most relevant and comprehensive rule set that one should follow in the workplace.
- The Speed of Trust: The one thing that changes everything - Stephen Covey
Well what can one say about Stephen Covey's books. They just keep getting better. And this one is no different. The speed of trust talks about how once trust is established it can speed up things tremendously and how to get to that stage. Fundamental concept but Stephen covers it with useful tools and techniques.
