Emergence of Internet has changed our lives drastically. Once, a option for just fun, gaming, casual communication and recreation is now an important medium for many people globally as well as for the Indians.
Communication system has got a whole new dimension with email. Lots of earning opportunities also have been created with the help of Internet. The concept of "Outsourcing" is fully based on Internet that gave birth to so many web development firms in third world countries. People staying at the other part of the world(West) are getting their assignments done at very low price, thanks to the power of Internet. So many new professions have been created in last decade! So, we can not ignore the power of Internet by any means.
Apart, if we speak about India, we are now not satisfied with providing a low budget service industry segment to the west. We want to earn from our own resource with the help of Internet. Hence, thousands of start up projects have commenced off and some of them have really made it big. E-commerce sites in India are burning example of such entrepreneurship.
Market Research has also become very important for the companies to stay at par with their rival brands. There is always a stiff competition in almost every single sector. Creating a good product and marketing it properly does not end the matter now. The main part starts when the products are in the store and on sale. Employees of any organization play the crucial role here. So, the companies nowadays are desperate and keen to measure the efficiency and performance of their employees.They are now keeping a close vigil to their employees And mystery shopping has become a great tool in this regard.
Hence,mystery Shopping has now become a great option for online enthusiastic to earn some quick bucks. Mystery shopping is not at all new concept in countries like USA, UK, Canda etc. Now, it has made its inroads to our country for last couple of years.
What is mystery shopping?
Mystery shopping or secret shopping is an effective way of market research widely accepted by companies in the west. Now, It has become quite popular in India too. Companies often deploy market research firms to perform mystery shopping work. Sometimes,the company manages this segment internally too.
Main objective of this activity is to evaluate the performance of the employees in a particular shop.
Almost all the established brands now spend a good amount in Mystery shopping activity. Market research companies are inviting common people /shoppers to take part in the process. Mystery shoppers have to perform specific task as required by a company that starts from going to a particular shop as a ordinary customer, asking relevant questions regarding the products or services, check some details in the shop including employee behavior, and purchasing a product or accessing to a service like a normal shopper.
Once the shopping is completed, he has to fill in question bank provided to the shopper by the market research company. He needs to provide answers to all the questions as per his best capability and send back the entire document back to the market research company, that assigned him the project. The audit report is to be written properly so that it could serve the actual purpose of the company.
After careful evaluation of the audit report, the shopper is paid a amount( varies from Rs. 250 to Rs. 5000) for his mystery shopping work.
People staying in Metro cities are mainly getting the benefits of mystery Shopping. It is genuine work opportunity to earn a decent income as a part time job.
If a person is inclined to shopping and very particular about the product details as well as employee behavior and attitude in the market, it is sort of a fun work for him. A mystery shopper should never disclose his/her identity at any cost as that would spoil the mission.
Just being smart and professional with attention to details of a store and its products will make you an expert mystery shopper.
