Sony’s wide-angle shot
Jisha P
CARNSTYLE
April 07, 2010
New Delhi
Technology is getting better by the day and we have a zillion reasons to smile. Now you can smile as much as you can, and as wide as you can, because Sony’s just launched a cyber-shot camera that can capture ultra-wide pictures. No, this isn’t meant to capture your mother-in-law’s girth and spoil her day. You better put this to good use as this tiny camera has a huge field of view of up to 270 degrees. The new cyber-shot will definitely sweep you off your feet! With this technology, the camera can continuously shoot at high speeds and then seamlessly stitch the images together with automatic position adjustment to create on stunning panoramic image as fast as three seconds. So no more stepping back a hundred steps to accommodate your family, your pets, your house and the fascinating scenery behind you in the frame. All you got to do is to click away and hey presto! You’ve got a great shot. Now isn’t this fascinating and we at CARNSTYLEwonder why small cameras never had this feature a long while back. But as I said, technology is getting better every day and more and more prettier people are vouching for this. Sony has tied up with super model actress Deepika Padukone to be its brand ambassador for one full year. Deepika says without batting an eyelid that she carries two handy devices with her wherever she goes--- her mobile phone and her Sony Cyber shot camera. Well, at CARNSTYLEwe don’t believe her, but we like the way she said that …. so convincingly! The feature in the new camera is ‘Sweep Panorama’. According to the company great synergy will be witnessed between Deepika Padukone and cyber-shot cameras as both are like ‘super models’ being cool, dynamic and highly fashionable. The sweep panorama feature can sweep you with its ability to take breathtaking images with never before ease. As for the brand ambassador, the year-long contract will see the ace actress promote the ultra cool and trendy range of cyber-shot cameras. But hot poses aside, Sony India’s Managing Director had some very serious views to express. “We are aiming to uphold our number one position in the digital still camera category, with a target market share of 45 per cent by the end of financial year 2010. To achieve this, we have introduced a complete new range of cyber-shot cameras. The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever,” he said. Further he added, “ we were looking for a brand ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, bubbly, young girl who at the same time is extremely talented and a professional. The association seemed obvious with so many common factors between cyber-shot and Deepika which appeal to the youth instantly.” On her part Deepika too was equally excited. “It’s a matter of great pride for me to be associated with a cult brand like Sony. Cyber-shot comes in ultra cool, stylish design and classy colours, which is a perfect match to my personality. I am totally enthralled by the technologically superior features. With sweep panorama, I can easily capture breathtaking panoramic scenes with just one sweep of the camera. I eagerly look forward to make a positive contribution to the brand imagery of cyber-shot cameras and fulfill the expectation form this association.” The camera will cost around Rs 12900/- in the market. Sony will make an investment of Rs 50 crore towards marketing activities with Deepika which will include television commercials, print campaigns, outdoor and shop-front display.
