HP blends the world of tech and couture
CARNSTYLE Bureau
April 2010
Hewlett-Packard India, country’s leading PC brand, has unveiled a series of stylish state-of-the-art products in line with the Wills Lifestyle Fashion Week 2010 that was held around the same time of the launch. The company has yet again blended the mesmerizing world of tech and couture with the breathtaking range of next generation HP Touch notebooks, the champion HP Mini range, stylish Compaq Presario notebooks, and exquisitely slim and ultra portable Thin and Light range. With these offerings, HP showcased its expertise in design innovation for its fashion conscious consumers who are also passionate about cutting-edge technology.
“India is strongly emerging as one of the countries to watch out for on the fashion scene. To cater to the fashion conscious Indian, we have introduced new ground-breaking products that blend aspiration and style on one hand and offer the best digital experience and outstanding performance on the other. I am quite positive that our powerful and versatile range of notebooks will get good traction”, said Kevin Frost, Worldwide Head of Consumer Notebooks, Personal Systems Group.
True to its technology and innovation credo, HP unveiled the stunning new range addressing the needs of internet-centric consumers, mobile professionals and social media enthusiasts. The new range of Pavilion and Compaq Presario notebooks speak to all senses through the confluence of technology and design while allowing one to do much more with intuitive, easy-to-use features. HP’s award-winning design team has created notebooks that command attention with etched metal finishes and a mix of high-quality materials with premium components for longevity and sustainability. HP also expanded its Mini notebook portfolio with the launch of new HP Vivienne Tam ‘Digital Clutch’, vibrant HP Mini 210 and first touch-enabled mini notebook HP Mini 5102. The second-edition of must have Vivienne Tam Digital Clutch, which was a huge hit as an ultimate tech accessory for fashionistas last season, is inspired by the classic Chinese love story, “Butterfly Lovers,” a beautiful tale of freedom, romance and inspiration. Lastly, HP has reinforced its futuristic technology practice with the launch of HP TouchSmart tm2, the industry’s first multi-touch convertible tablet notebook and the power packed, performance loaded stylish Thin and Light notebooks.
Highlighting HP’s leadership stance, Sunil Dutt, Vice President & General Manager, Personal System Group, HP India said, “HP is the forerunner in the PC market and is uniquely positioned to capture key market growth areas this year. We are helping consumers discover the world of endless possibilities by infusing innovation, technology and design into our portability portfolio. At HP we constantly strive at making lives simpler, sleeker and stylish for our users by making technology a part of one’s lifestyle. Focusing on our consumers’ needs and backed by extensive research, we have developed the latest HP Pavilion and Compaq notebooks to add to the digital entertainment experience, more than ever before while offering the must-have technology.”
Creating the genre of lifestyle computing and taking the fusion of tech and chic to a higher level, the latest product portfolio from HP promises to ‘wow’ men and women alike with its unique offerings.
Rajiev Grover, Director Mobility Business Unit, Personal Systems Group said “HP recognizes the importance of the mobility marketplace and that the value in mobility is beyond simple portability, therefore we are excited to address this new high-growth market with a portfolio of head-turning companion PCs that are fun and easy to use. By ensuring all of our PCs are optimised for entertainment and extending advanced features throughout the range, we are delivering on this promise of thrilling entertainment, whether you are at home or on the move. Our notebooks will enable consumers to live a rich, tech friendly lifestyle that bridges work, play, home, family and entertainment.”
