It’s amazing to me that Eastman Kodak( EK) has lasted as long as it has. In the 1980s, I did consulting work for the maker of the Brownie and saw it heading unstoppably for its end decades ago — but it took longer than I had anticipated.
When Kodak was founded in 1888, quality was its “fighting argument.” It gladly gave away cameras in exchange for getting people hooked on paying to have their photos developed — yielding Kodak a nice annuity in the form of 80% of the market for the chemicals and paper used to develop and print those photos.
