I have been a customer of this website for the past 3-4 years. The time when they were giving gifts to refer friends. I had invited 5 friends and was supposed to get a clutch which I never got stating that it was out of stock. It was a great disappointment and at that time online shopping was a new thing to me and I had no idea of customer grievance cells. But other than that, my overall experience was quite good.
They have good products but the price is not very competitive. So if one wants to indulge in it, one should get their stuffs when on sale, and that's what I do. Once you subscribe to them, they send you sms and emails with the offers.
Packaging is very very appreciable. They send out everything in a brown box and doesn't mention the contents in the address slip unlike other shopping sites. This saves the customer from uneasy glances from the courier boy, since Zivame only sells female items like lingeries and apparels.
The Returns are also easy though it is confined to only some products that are not inner wears. They provide Return Slips with the order which makes it easy unlike other shopping sites that lets you print out return slips.
Also I got some free coupons long back when I shopped from them, may be that was the marketing strategy being a new site.
All in all, it's a good site to shop from.