Apr 27, 2017 02:01 PM
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Yug honda Honda Motorcycle & Scooter India Pvt. Ltd.(HMSI) has aired its latest advertisement campaign for its Dream Series mass motorcycles – Dream Yuga, Dream Neo and CD 110 Dream. The TVC has been created by Dentsu Marcom and is running on air across channels. The new campaign has been launched with the objective to establish the ‘Dream Series’ as a motorcycle range from HMSI that can cater to a wide variety of consumer needs in the 100cc to 110cc segment.
Y. S. Guleria, Vice President-Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda’s leadership in technology has been well established in the market. With Dream Series we aim to strengthen our presence in the mass motorcycle segment. The Dream Series blends a range of motivations along with the joy of buying a bike. With the HET technology and reliable Honda engine as it’s core. The TVC campaign further reinforces Honda’s trusted technology and its commitment towards hinterlands.”.
