As scooters gain larger market share with every passing day, they have begun to play a vital role for most two-wheeler manufacturers product planning and line-up. And that's the reason, for the last couple of years Yamaha has been focusing mainly on their scooter models. The bike maker positioned the Yamaha Ray as a scooter for girls, Ray-Z was targeted for young men and the Yamaha Alpha for the family man.
Now the only thing missing was the slightly more stylish model which could lure scooter buyers with more disposable income, looking for unique design and top class quality. Hence, in came the Yamaha Fascino.