Sep 30, 2008 04:37 PM
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Fashion trends have come and passed by and almost one or the another menswear have given way to another in my wardrobe.When I was a toddler I remember being taken to a tailor in my city who will take measurements.
I used to wait eagerly for clothes to get ready and try them on. That time there was no lure of brands and moreover brands haven't littered across market space in those times as flagrantly as these days. My first encounter with brand "wrangler" is memorable more than for the reason than the end in itself.
I had topped my class in science and my father had promised me, then a small town school boy, that he would take me for shopping to nearest metro-New Delhi. True to his promise, my father took me for shopping when results came out and I topped my class in science. Those days there didnt use to be big malls and my father took me to Cannaught place in New Delhi.
That was my first trip to Delhi and I was ecstatic. My father took me to one of the branded stores where I first set my eyes on denim jeans and it was love in first sight. I lost my heart (and my father lost quite a sum which went in buying the jeans) to the denim wear. First impression is the last impression; I am a firm believer in the adage.That was just a begining. My first denim jeans was wrangler and to this date ever I have gone to buy a denim jeans, it has to be wrangler. I believe thousand words of appriciation would be waste of words in telling my love story with the brand as the short story preceding the unwravelling of my first love.
Originaly meant for mine workers in USA, the fabric was invented in France but became popular in USA. The denim became the symbol of effervesant American young rebel blood.
The brand projects the ruggedness which is inherent to original fabric-denim. It is in this one way that the brand is different from others. The jeans feels rough and sturdy. The jeans has been periodically projected as preference of sturdy macho men in different American movies (remember commando in late eighties.
There would be probably no other actor than Clint Eastwood who would have made jeans more popular. Remember him brandishing revolver hanging from his belt worn loosely across his waist and the dirty yet elegant jeans . That's how the jeans got associated with the cowboy image of texas.
Well, Clint Eastwood has grown old and so has the brand, Wrangler, yet both seem to have retained the timeless dignity which is the hallmark of the best.
