Oct 30, 2017 04:55 PM
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Who moved my cheese is a fable about four characters who live in a maze and they love cheese. When the cheese disappears scurry and sniff enthusiastically head out into the maze to find new cheese. On the other hand hem and haw feel betrayed and complain they waste their time and energy hoping the old cheese will return. Haw realizes the old cheese will not return so he sets out into the maze in search of new cheese. He writes what he learns on the wall hoping that Hem will follow him. Eventually, he discovers new cheese and sees that scurry and sniff were already there.
Cheese is a metaphor for what you want to have in life. It could be a good job, loving relationship, money or health. The very core message of the book is this thing constantly change. So we must adapt. The quicker we adopt a change the more satisfied we will be.
let's cover the key lessons by looking at a life scenario. Tim was an author and sold book on Amazon. He got paid 5$ every time someone bought his book. This was his cheese. he loved his cheese but recently Amazon made a change to their way of paying authors. They introduced a new program called Kindle Unlimited where customers could download his book for free. The catch is that he only got paid for a number of pages that customers read. He didn't like this. His sales were dropping. He got angry on Amazon for taking his cheese. He spent weeks sending nasty emails to Amazon about why they should give his cheese back and complain to his friends. And then there was Dave he was an author as well, instead of complaining Dave sought out the new cheese.
This brings us to
lesson#1 Change happens, they keep moving the cheese.
Dave accepted that change is inevitable. Amazon is constantly updating their business systems to meet the demands of the customers.
Lesson#2 Anticipate change, get ready for the cheese to move
Dave accepted things to change so he was not surprised when Amazon changed their payment system.
Lesson#3 Monitor change, smell the cheese often so you know when it's getting old.
Dave was able to anticipate change because he kept up with the latest news about Amazon. He talked with other authors and paid attention to the frequent emails Amazon sent him.
Lesson#4 Adapt to change quickly, the quicker you let go of old cheese, the sooner you can enjoy new cheese
Dave knew that hanging around and complaining would not change Amazon's payment system. So instead he quickly adopted the change.
Lesson#5 Change, move with the cheese
To adapt to the change Dave thought of ways to boost the sales with the new payment through brainstorming and creative thinking. He was able to come up with several techniques that would encourage the reader to read more pages in his books. One technique was to combine books that were not selling into one that was. That way the reader was likely to read everything. As a result, his sales began increasing again.
Lesson#6 Enjoy change, enjoy the taste of new cheese
Dave was happy that his work paid off. His success didn't end there. He created an online course to teach people how they could adapt Amazon's new payment system and it sold like hotcakes.
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