Dent assures toothpaste in not a very good product. I used this product for a very long time but I do not get any valuable result. After using this product I do not feel any freshness in my mouth. According to the company it contains neem, clove, calcium etc and according to them they said that neem fight germs, clove prevents cavities, calcium strengthens teeth, give fresh breath and cool sensation but till now I seriously don’t get any effect which I write above. This product recommended me from my family. I think this is not a valuable product. Also I want to say that it is not an ayurvadic product, it contains chemical. I used different product from the vestige marketing Pvt. Ltd company, out of those product this is one of the product with which I am not satisfy. Moreover maximum of my friend said to me that they also thought that this product is very good at this price and valuable but finally they not much more satisfied with this product. Finally I not recommended to all of you not to buy this product .