Nov 17, 2005 03:47 PM
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(Updated Nov 17, 2005 03:49 PM)
Udaya TV is a Kannada satellite channel supported by the Sun Network, owned by Kalanidhi Maran. In a short span of time, Udaya TV was able to capture the Kannada market, despite mediocre content. This could be attributed to lack of strong competitors for Udaya TV. Kaveri channel, backed by the ZEE Network and Suprabhata could not sustain the competition and had to shut shop. But recently, ETV Kannada has been giving a stiff competition to Udaya TV. Despite this Udaya TV continues to have a stranglehold on Kannada audiences.
Programming Content: Most of serials aired on Udaya TV are either from Ekta ''Balaji'' Kapoor's rehased Hindi serials or Tamil serials. Comedy serials like ''Dandapindagalu'', ''Premapishachigalu'' at the best can be described as ludicrous and farce. Most of the serials have story lines that drag till eternity, acting is pathetic and characterization is hopeless. Special programmes telecast on festivals days or on national holidays are invariably film-based. The anchors on Udaya TV can hardly speak a complete sentence in Kannada without adding English words.
In short, there are hardly any programmes that are considered worth watching on Udaya TV. Earlier, Udaya TV used to telecast new Kannada movies on a regular basis. Now, with Kannada producers refusing to sell their movies, Udaya TV has to run the show with re-runs of old movies.
