Mar 08, 2006 05:37 PM
3149 Views
(Updated Mar 08, 2006 05:42 PM)
The reputation of any newspaper rests on three pillars: Credibility, Credibility and Credibility. That explains why The Times of India has slowly and steadily lost the respect of readers over the years.
You see, TOI (as it is called by this shortcut generation) has too many vested interests and spends too much time in promoting them - blatantly and shamelessly. Thus, any event at Planet M is the hottest event in town. You may have actually attended the event and known that it was in reality a damp squib, yet TOI will gush about it. Similarly, any release from Times Music will get rave reviews in TOI. So how can you trust these guys?
There even are times when I've seen them miss important stories because they are too busy covering events organised/sponsored by them. It's quite pathetic really.
Today, whenever I happen to pick up a copy of TOI (a rare occurrence, thankfully), I pity the degradation of journalism that they are catalysing. In effect, they are turning the daily newspaper into one big advertisement - for their vested interests. Sad. Very sad.
