May 18, 2011 11:35 PM
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Window Shoppers Delight
Great India Place mall is a window shoppers delight as me and my friend discovered today. We walked through GIP without any concerns and we were the kings. Each store had a maximum of one minute to catch our attention as we sifted through their products. If they couldn't hold our attention, too bad, we just walked to the next store in search for our products.
The consumer is really the boss in these malls because there is so much competition. The store owners and employees will go to any lengths showering us with attention, helping us to sift through their collection and asking us politely which products we are looking for and then guiding us to the relevant section to make a quick purchase.
In Nike, we were even allowed to a free game of table soccer and we had a lot of fun. We must have been through atleast 15 stores including Levis, Lacoste, Arrow, Benetton, Adidas, Reebok, Nike, etc.
After some time, I felt in control of the situation rather than the brands advertising hooking us and hypnotising us into buying their products. After sifting through all the expensive brands, the joke was that in the end I selected the cheapest product worth Rs 230 to 330 each from Big Bazaar rather than the expensive brands where the minimum would be 999 going uptil 2100 for a mere tshirt! My friend decided to save his Capris purchase for a later date now that he knows thoroughly the price range and size availability.
In contrast Big Bazaar was more crowded in the clothes section. Forget about the groceries section. The majority of Indian consumers want the cheapest products. He does not care what the tag says as long as it does the job. The brand name does not matter.
