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More Choice Than You Need

By: | Jun 10, 2003 08:00 AM
(Updated Jun 23, 2005 07:05 PM)

Few years back I wanted an industrial elevator with flameproof fittings for my factory. We asked one famous vendor and were surprised to see the cost and delivery period. Frankly, cost was double than my budget. Reluctantly, I started going through the Tata Press Yellow Pages to find some suitable supplier. I could find a supplier from Panjim. Belief me, cost of the elevator was within the limit and working like any reputed one.


Today, most of the times my boys or me do not forget to go through Tata Press Yellow Pages to find a better supplier or service providers.


Why known as Yellow Pages –


Yellow Pages is a section/part of a telephone directory that lists businesses, services, products in alphabetical order according to the field or headings. These section/part are known as Yellow Pages because information typically printed on yellow papers or pages. Not sure, but telephone directory of London is first to have Yellow Pages.


About Tata Press Yellow Pages (TPYP) –


TPYP is not a telephone directory but it is a collection of information about Commercial and Emergency Services. TPYP is the biggest and most popular Yellow Pages in India. TPYP published by Tata Infomedia Limited (TIL - previously known as Tata Donnelley Limited). TIL is one of India's leading information products companies.


Tata Press Yellow Pages published from several locations in India having commercial importance. These locations are Ahmedabad, Bangalore, Calcutta, Chennai, Coimbatore, Delhi, Hyderabad, Indore, Ludhiana, Mumbai, Pune, Vadodara.


TPYP is free of Cost for Local Residents. Outsiders have to pay for it. Cost varies from Rs. 250 to Rs. 500. Mumbai edition is the costliest one.


Nowadays it is available in CD. I have asked for one however yet to experience the ease to navigate to find a service.


What is there in TPYP?


TPYP is mainly collection of commercial information classified in more than 3500 business headings. This heading covers everything that I can imagine.


>>>Contents in Mumbai edition –


# Emergency Lines includes Police, Fire, 24 hours Petrol Pumps and Health Care Services.


# Help line includes Press, Telephone and Trunk services, few important services


# Travel Enquiry is for information related to Railways, Roadways, Airways and Taxi Services


# Tourist section is short description of important tourist destinations in Mumbai


# Electricity supply


# Postal Information like PIN codes and STD & ISD codes


# Municipal services and Consulates


# Trade information includes Export promotion councils, Trade & Industry and Financial institutes.


# Voluntary Agencies – this is big list voluntary organizations engaged in welfare activities


# Index with cross-references


# Free Listing Form and Suggestion Form


# Classified business section – This is the main section with suitable easy-to-search headings. Section starts with Abrasives and last one is zipper – this section of TPYP covers everything that is available in Mumbai. More than 400 pages cover this section.


From their WebPages


The television commercials of Tata Press Yellow Pages won awards in two categories at Abby 2002.


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~


According to me, it is better to have a latest copy of Tata Press Yellow Pages even at home. During any emergency TPYP may be very useful.


“More Choice Than You Need“ is printed on the cover page of 2001/2002 edition. This 944-page volume justifies this catchphrase.


High quality of Tata Press Yellow Pages maintained the status of TATA’s.



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