Dec 23, 2004 11:50 PM
2527 Views
(Updated Dec 23, 2004 11:54 PM)
That was a cool monsoon evening with heavy rain. Everyone in my family stayed in the home.My father not allowing us to go outside.. :-( cha should found out some way.
Rachana and Bhavana from my neighbourhood came to us asking us to prepare some paper boats for them. We started preparing them and left them in the rain. Some boats are moving together and some stucked inside due to the heavy rain drops fell on it. As it is more funny we started to keep a race among them. My mother prepared hot tea. hmmmmmmmmm hot vapors touching us in that rainy day. She also gave mirchi bajji to us.Wow very nice combination at the perfect time. Kudos to my Mom. Everyone started watching our boat race.This is the time to go out to save our boats from the heavy drops (so that we can enjoy in the rain too) and made the way to our boats. But finally 4yr little girl Bhavana won the race who got chocolate immediately from my dad.....
Who resists themselves playing in the rain.Every drop touching our body makes us feel more and more happy. Who not enjoy shower bath. Who not enjoys beach volleyball or playing volleyball in the rain.
With all the above things and with good heart touching scenes a great commercial which lasts for 60 seconds came from TATAgroup. My Heartful wishes to that creative minds of Rediffusion DY&R Coo Deb Sen. They have taken children particularly for this commercial to portray future and football game to show the togetherness and team spirit.This commercial was first launched in all major news channels first and then later in all language channels.
The commercial starts first with a child walking towards a group of people playing football game on a rainy day where a voice comes saying that good things should start with FAITH.Then football game played by those children will lot of gusto and emotion will be shown to us in which all the core values SKILL PARTNERSHIP HONESTY RESPECT and TEAMWORK will be shown correlating them with the game.
In the end a kid suffering from polio blocks the goal which moves everyone watching this advertisement.''Live your Values'' is picturised very nicely with very good music even.I heard that this shot is picturised at Goa that too in monsoon season.
It seems year 2004 is of special significance to the Tata Group. It marks the death centenary of their founder Jamsetji Tata and the birth centenaries of J. R. D. Tata and Naval Tata, three leaders of the Tata Group who have helped shape Indian industry. So just to highlight the contribution of these three leaders and to showcase the Tata values: a spirit of adventure, institutionalised enterprise, a sense of national purpose, giving back wealth to the nation, trust and integrity. But without knowing all these,this commercial almost looks like a brand building advertisement to just show their achievement.
