Jan 17, 2024 06:54 PM
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Dear Sterling Holidays Team,
I am writing to express my disappointment and concern regarding the booking process associated with my Purple Membership. My name is Suresh Kanbi, and I have been a loyal member of Sterling Holidays for a considerable period.
When I initially invested in the Purple Membership, which cost 7.5 lakh, I was promised immediate booking benefits. However, it has come to my attention that there is a significant discrepancy in the priority given to bookings. It seems that external customers are receiving preferential treatment, making it challenging for us, as members, to secure reservations.
What adds to the frustration is the discovery that rooms in the same resort are available for booking through other travel portals, while I, as a dedicated member, encounter difficulties. This situation raises serious questions about the transparency and effectiveness of the membership benefits that were enthusiastically promised during the sales process.
The fact that rooms are available for booking separately through other platforms undermines the value and purpose of holding an expensive membership like Purple. It is disheartening to realise that the benefits promised are not being honoured, leading to a sense of frustration and disillusionment among loyal members like myself.
I urgently seek clarification on this matter and request a detailed response addressing the apparent disparity in booking priorities and the overall effectiveness of the Purple Membership. As someone who believes in the integrity of Sterling Holidays, I hope we can promptly resolve this matter to maintain the trust and satisfaction of loyal members.
Thank you for your immediate attention to this issue.
Sincerely,
