Best picture quality. Best sound quality. I never get regret after purchasing it. My family like it the most bcoz It gives a 3D picture quality and sound like a home theatre. I ll prefer this compares to samsung and toshiba because Bravia KLV-28 is the better option.
Else everyone has its own choice. But I know you will like it. Yes it is costly but U ll never regret as its not an expense., It is a kind of investment for your happiness. : )