The good This set's ability to produce pictures with deep black levels and pleasingly accurate colours help it stand out from the mid-range crowd. Add in its good lineup of ports and easy to use menu system and you've got an impressive TV.
The bad The smart TV system isn't as good as Samsung's smart offering and it is sometimes unresponsive to the remote for several seconds after coming out of standby. The lack of 3D support may be an issue for some too.
The bottom line If you're after excellent picture quality at a reasonable price, the KDL-48W700C really delivers. It lacks extras such as 3D support and advanced motion processing, but its price reflects this and overall picture quality is still very strong.
