As Sony Bravia are mainly know for there picture quality .As this Bravia mark the same standard .The contrast between black and bright point.The build quality is nice there is use of good quality plastic, if there must some metal frame it might be the best.The user interface is simple. This TV is smart but it's not true smart it only stream video from YouTube, netfix and some other streaming app.But the browser and App store is worst is dated , browser not evern Flash Player .If you are buying this TV for it Smart fearture than it nor the best choice