Sony is a popular brand for its sound and picture quality for their mobiles, televisions, speakers and other products, it might be expensive with other brand products, for example- the common HD ready TV of Sony brand is approximately rs. 29000, and other same features televisions are may have very lower price( approx. Rs. 15000) then Sony brand, but if u prefer to best quality then go to the television showroom and compare the picture and sound quality of Sony with the other brands, then you can understand everything, it may be double of the price of other brands, but don't forget that Sony gives you the best quality also.