WHEN YOU MAKE AN AD WITH LOVE, IT SHOWS. Review on Skoda 'When you make cars with love, it shows' commercial

Skoda ''when you built cars with love, it shows'' commercial

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This is my personal favourite. I love the ad of the Skoda auto, both the previous one and this one. Not of any particular cars, but the company. Really feel the ad makes sense. It could be because I simply love cars. But then this is only my opinion presented before you to gather thoughts on what you feel.

The other day there was a discussion on the process of making ads, and one of the points emphasized was that the ads should convey a meaningful message that would be helpful to the potential buyer. There was severe criticism on the Pepsi ad, as many complained that the ad was designed to be better for selling Shah Rukh, or the babes rather than the product. This is exactly why I feel the Skoda auto has done a good job in the designing of the ad.

There is no criticism here. The ad conveys the very message of safety, security, love, happiness, comfort and well- being. What more a beautiful message for the promotion of a luxury sedan car maker?

The first thing that attracted me to the ad was the soundtrack. My TV has a very good subwoofer, and the soundtrack of the ad sounds simply divine. Its so pure music, and with the mega bass and the tweeter working in tandem, the words Skoda pronounce out very loud and just prints itself in the mind of the true listener. Pardon my ignorance, but I don't know how the ad sounds without a sub woofer.

For the sounds and audio track, I will give the ad 10/10.

When you built cars with love it shows. The message of the ad has been perfectly supported by the video. A strong man symbolizes the car. He shows love towards his spouse, care for the grandmother, protection for his daughter, entertainment for his child, and flirting with the girlfriend. Taking each thought together, you get the picture of a complete family sedan.

You have reliability. The car will never let you down in any of the circumstance. That is very desirable in the product and a potential buyer is going to be very satisfied with knowing that the company trusts the car to be reliable.

You have the love and care for the spouse. What else would you be expecting from the buyers of a car like this? Go on long drives, night rives, vacations. Anywhere, the car is useful and built to conquer. Even for a stroll in the beach.....

Speaking of night drives. Did you guys pay attention to the last part of the ad where the child and her mother sleeps while the father is driving. Wasn't that a nice piece of information on the car? The rear seat can be folded to make a double bed kind of arrangement. For the family that doesn't compromise on luxury and comfort.

Entertainment for the boy. The father revs up the vehicle past 200 kmph and pleases his son, yet his face shows that he is in control and feels safe. This tells us of the power of the engine and the maximum speed that it can handle. Definitely a piece of information that would be useful to the potential buyer. I would look for the engine power before buying a car and so would all others. The more powerful the engine, the better. So I say the ad caters to the section of would be rally driver buyer class also.

The picturisation and the camera work of the video is also very good and you are definitely going to notice the ad when it comes to the TV screen. Even though the ad may be in the midst of your favourite program, you will sit up and take notice.

I would give the ad 8/10 for the video.

Where did the 2 points go? That is for including the picture of the girlfriend running in her swimsuits or bikinis or whatever it is called. The guy runs after her and picks her up. Man! Censor board has cut your two points. Or call it jealousy.... Hee hee.

Now, no ad would be good without a little help from the product that it is trying to push into the spotlight. The Skoda auto has a good brand image in India with the runaway hit of the Skoda Octavia. So the ad conveys a positive message that the viewers can associate with. It lends a bit of reality to the statement made in the ad.

Also Skoda cars are known well for the values defined by the ad. These include power, for example, take the Skoda Rally sport. Comfort and double bed boot, any of the Skoda cars, safety, and also the ultimate in luxury, for example the Skoda Superb.

For the product, I would give the ad another 9/10.

Overall, the ad gives a very nice feel and I would, if I was a potential buyer definitely check out the product. The ad is in all respects very decent and except for a single shot, can be viewed by the entire family. Also it sticks to the idea of the vehicle and haven't gone for much sick skin show or star show.

So I would have to give the ad an overall 9/10.

''When you make an ad with love, it shows''.

You may be having different opinions. So, please, leave a comment and let me know

THANK YOU FOR READING

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