I feel our brand transcend is better. Transcend is easily serviceable and the brand is in competition since many years.
We have used transcend pendrive many years back. The eco system is very nice.
Durablity~ it is quite durable but I feel u have to take care of this or esle the data wil be lost.
Looks~ The looks are okay type. But I feel that transcend looks better.
USB 3.0 is really fast. Go for it