Samsung is a global gaint when it comes to electronics and smartphones . In India people Linda like samsung mobiles more than apple may be because its price for a smartphone. Samsungs displays are so good to use.
I prefer amoled to IPS LCD displays.because of high saturation Colors it produces.everything that we enjoy like videos and images look vibrant.
Samsung tochwiz software ui is clumsy sometimes lacks some performance.its not that smooth compared to stock android.
This phone s7 is very good , worth the money it is also very fast.