Dec 28, 2016 08:30 PM
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Samsung's Galaxy J7 Prime is a J-series phone trapped inside an A-series phone's body. There's no other way of putting it. A J-series phone - before the Galaxy J7 Prime came along - was synonymous with all-plastic build, mediocre specs and affordable pricing. The Galaxy J7 Prime has none of these and yet it is a J-series phone.
On a regular day, the Galaxy J7 Prime would pass of as Samsung's A-series phone. You know, with all that metal and all that jazz, it's really hard to tell the difference. But, that's precisely what has happened. Samsung has finally decided to give its J-series - which, for the record, is doing a fabulous job in the Indian market - a much-needed premium treatment. Whether or not, the move would set cash counters ticking for Samsung is yet to be seen. After all, it is always a gamble to up the premium quotient and price tag of a phone - out of the blue - that buyers generally expect to be practical and more affordable. The Galaxy J7 Prime boasts of an all-metal unibody design - top and bottom ends being plastic with brushed metal finish to accommodate the antennas - with curved 2.5D glass on the front. In typical Samsung fashion, the phone comes with a front-mounted physical home button that doubles as a fingerprint scanner. The home button is flanked by touch-based capacitive buttons which are non-backlit. The design is generic at best. You know, most smartphones at under Rs 20, 000 tend to look the same these days. In Samsung's defence, the South Korean company's phone doesn't look like it's trying to copy someone else. It is, but, a very original Samsung design only that such a design(and build) was previously reserved for its higher mid-range and top-tier phones. The Galaxy J7 Prime clearly changes many notions.
A J-series phone - before the Galaxy J7 Prime came along - was synonymous with all-plastic build, mediocre specs and affordable pricing. The Galaxy J7 Prime is better and yet it is a J-series phone
The flat back panel and rounded corners make this 5.5-inch phone easier to handle and operate. It can be a tad slippery and also being all-metal means, the Galaxy J7 Prime comes with a non-removable back cover, and obviously a non-removable battery. That is a small price to pay for all that premium looks you're getting. Build quality is outstanding, which is again a big break from Samsung's previous J-series phones which were mostly awful and clunky in this regard. At 167 grams, it is a little on the heavier side of things and at 8mm it is also easily among the slimmest phones in and around its price category.
What really sets the J7 Prime apart from other J-series phones(and phones in general) is its screen-to-body ratio. Samsung has done a pretty neat job with the bezels here, so you get more real estate in comparison to phones like the Moto G4 Plus and the Oppo F1s.
The dual-SIM phone has two separate slots for SIM - and not hybrid slot which is fast becoming the industry norm - and a separate slot for micro-SD on the left. The volume rocker also lies on the left, while the right edge houses the power button and the speaker outThe J7 Prime runs Android 6.0.1 Marshmallow-based TouchWiz UI. It is still far from perfect, the TouchWiz, but at least Samsung is trying really hard to cut down on bloat or unwanted apps now more than ever. It's safe to say that it's moving in the right direction. Software inside the J7 Prime is a pretty standard Samsung affair, but what sets its J-series phones apart from its other phones is a set of extras that it incorporates to make the life of an average user more'innovative' and'meaningful'. At least, that's what Samsung calls it.
Samsung is banking on two key features to sell its new Galaxy J phone: S Power Planning and S Secure. The S Power Planning is essentially a battery saving feature that allows users to reserve the phone's battery for calls by allocating a certain percentage of the battery for calls and messages. It also allows users to extend the phone's battery time to up to twice the current available time and also forward calls when it is running low on juice. Of these the last one is particularly interesting. The forward calls feature lets you feed in a number that you would want your incoming calls to be forwarded to when your phone runs out of battery. Usually, when such is the case, you get a message from your telecom operator that says you missed so and so call next time when you power up your phone. Using Samsung's forward calls feature you can re-route that call to a different - a spare, perhaps - number and carry on with your conversation even if your primary phone is out of juice.
The S Secure feature on the other hand allows users to lock and hide their applications, secure Wi-Fi thereby encrypting all data which is being transferred and create a separate secure folder for images and applications
