Dec 04, 2016 08:16 PM
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Most people I meet nowadays are still awaiting the perfect phone to buy, and they strictly say that spending more than Rs 10, 000 on a smartphone is a sheer waste of money. When I ask them what they expect from their phone, the answers are vivid and sometimes beyond my contemplation. But a common criterion put forth, time and again, is the unconditional absence of any lag in the device.
When Samsung launched the new Galaxy J2 – priced at Rs 9750 – they informed, in a humble manner, that they had a ‘new innovation to reveal’. Heads turned, mouths murmured – a J-series device with innovation?
Samsung surely cares about the budget segment, but the care is often limited to launching an assortment of choices in the Rs 8, 000 to Rs 15, 000 price range, with slight modifications, if any. Nobody talks about innovation in this segment.
But they did, that too a ‘conjured in India’ innovation, of putting a ring of LEDs around the rear camera, that glows softly in different colours, making you question if awing over lights is childish. It isn’t.
