May 06, 2003 04:10 PM
2476 Views
(Updated May 06, 2003 04:10 PM)
The advertisements featuring Reliance India mobile - the marriage wala and the bedtime story wala - sure strike a emotional chord with viewers. The ad agency has sure done a good job on presenting the product in the most utilitarian fashion. Reliance India mobile has more than a million subscribers to their service now....but alas...does it really work out the way it has been presented ...
New jingles go like - papa ka sapna ...sabka maal apna...subscribers do not realize that they end up paying about Rs. 24,000 for the connection over a period of three years. Boy !! That sure is a lot of money for Reliance. I just hope they manage to deliver the goods.
Anyways, guess everyone has to decide for oneself. Happy talking !!!
