Jan 10, 2003 05:11 PM
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(Updated Jan 10, 2003 05:11 PM)
As is said, the city never sleeps in Citibank's punch line, Radio City seems to have taken a lesson or more from this message. It serves non stop to the Indian ear all across although it leaves the English listening audience more than disappointed. However, RAdio City does a good job as far as the Hindi listeners are concerned. Karan Singh who comperes the show at night titled 'Yaadein' enjoys commandable popularity among audiences. There are outpourings for every mood.
However, it can rework its advertising model as lesser advertisements are seen. The quiz show featuring the Radio City Suno aur Lakhpati Bano contest also evoked interest among audiences.
All said and done, RAdio City compares and competes neck on neck with Radio Mirchi.