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Aircel should learn to manage better
Aug 09, 2005 05:34 PM 8635 Views
(Updated Aug 09, 2005 05:34 PM)

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Aircel has proven that it's just an another Cellular Service Provider, who looks only for 100% profit and not looking out for even 50% customer satisfaction. When compared to Hutch and AirTel Aircel lags behind.


Let me start writing about the Con's about Aircel after saying one information, one good thing about Aircel is their billing is perfect.


Prepaid Section


I am sticking on with an Aircel connection for a couple of years. (When Aircel was known as RPG Cellular). The postpaid plan then was actually a boon for all middle class people in Chennai. The major attraction was free sms (local, national & international), now they have taken this plan back and only local sms is free. Recently they have reduced the Grace period from 30 days to 3 days, which is really a deteriorating factor. Two months back the SMS congestion and network congestion was happening. But, now they have solved that problem. Nevertheless, the network congestion is showing it's face now and then very rarely. Now, all those prepaid customer started with all the facilities in their Cellular plan has got nothing left behind. And now what they hold is a plan that is given by anyother cellular network.


The reason why they are still sticking on to Aircel is to hold the same number. Soon, people will realize that nobody is caring about your number, because they won't remember your number while dialling, it's your name through which they call you or dial using their mobile or any other phone book.


Postpaid Section


After a long time in Prepaid, after all the facilities that have been taken aback by Aircel, I have opted to go in for a Postpaid connection, luckily I got a corporate connection, which gives me 200 local, national & international sms, 100 minutes local calls free and CUG free for a nominal fee of 199. My actual bill will come somewhere around 250 to 260. But, now after the rule from Mr. Dayanidhi Maran saying that all the operators should make Tamilnadu as a single entity without roaming charges, these guys had made a trap and started charging 25/- Rupees extra for every CUG connection apart from the bill for Roaming. (Which is supposed to be free as per government rules) But they are quite intelligent that they have imposed this to all CUG connections saying that calls are free within CUG all over tamilnadu. But, think about those who doesn't need this, should also have to pay this 25 rupees. The network signals inside Tamilnadu for aircel is not as good as bsnl or airtel. The next trap, which they have set up is the 100 minutes local free calls. Aircel has started charging all the local BSNL cell phones + local Reliance cellphones calls at local rates. Besides their previous announcement that all the first 100 minutes local calls are not chargeable.


One more move from Aircel towards their benefit will make most of their customer base to go out of hand towards other cellular operators. The basic idea for every organization will be profit with customer satisfaction. I don't say that they shouldn't take profit. Let them take 200% profit. But, don't take away given things and I want them to target atleast 80% of customer satisfaction. They customer support team doesn't know what to do most of the time. And they don't have even simple powers to solve most of the problem online.


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