I am a frequent user of this site and I am quite surprised with the way it has so much to offer at such great prices. If you compare it with other e commerce websites, 80% of the time you will find that the products offered on paytm are much cheaper than other websites like flipkart or amazon. Apart from that, the ace card for paytm is their customer loyalty program i.e. the CASHBACK. You can use these cashbacks for buying any product or services via paytm.