Better than fluorides and sulfates, right? Some of the ingredients are very common and used very often as extracts in the toothpastes like salt, neem, babool, pudina or mint and laung or cloves. I love Promise toothpaste coz of that reason. It has cloves taste in it.
Some of the other well-known ingredients are also there like turmeric, camphor, black salt, peppermint and black pepper which are all renowned for their goodness. Another reason why I bought this was that it was a dry powder so free of any chemicals. I am trying to be more environment conscious now a days. Love this product.