Patanjali kajal is made out of natural ingredients. It seems they have used the ancient ways of processing this kajal . It has a very smooth texture. It doesn't give any irritation to your eyes. It can be easily applied on waterline . It is mentioned in the product that it is smudge proof but actually speaking it gets smudged after 3 hours. It gives a thick , bold and black look to your eyes. It is well packed . It comes in a lipstick like container . As it is made out of natural and ayurvedic ingredients, it improves eyesight and vision related issues .