Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow wax paper wrapper. The wrapper features a young girl( an illustration by Everest creative Maganlal Daiya back in the 1960s) .
Now, it is available in plastic wrapping. Design of packaging is the same as earlier. When the company changed the packaging of Parle-G from wax paper to plastic, they made an ad of putting Parle-G in fish tank.
As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India. The Brand Trust Report ranked Parle-G as the 42nd most trusted brand of India in 2014.
The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 80 gram snack pack is sold for as low as 15 cents( 5 INR) at Indian grocers, and 40 cents at major retailers.