For many years, I always preferred axe doederants for body fragrance. But then I thought of going for some other brand because I had used all the fragrance of axe. That's when I decided to give a shot to park avenue. After all it is a very popular brand. The fragrance which I liked the most was the Good Morning. It has a very soothing and relaxing fragrance. The fragrance is not very heavy on senses which was a problem with Axe. Also, it lasts for quite a long time in comparison to Axe deoderant. I suggest this product to everyone. It's worth a try.