Jul 04, 2005 05:48 PM
34946 Views
(Updated Jul 04, 2005 05:52 PM)
Badalte Zamane ka naya Parachute ….
Gone are those romantic days … when in old hindi movies…
Heroine used to blush and Hero used to simply make advances to the extent….
Touching her hair strands that cover her face
“uff Yeh Tumhari haseen Zulfe… iss chandse chehreko aur bhi nikharti hai “
So Girls, if you have a Hero who can say this for you , but not same hair, read this out !!
It’s time to embrace , Parachute Coconut Hair Oil , my very own lifelong , hair care solution for strong and smooth hair.
First things First : Let me thank Merico India :
Who introduced Parachute is premium edible grade oil, a market leader in its category.
For its positioning on the dais of purity.
For a phenomenal switch from a loosely available commodity to a path-breaking brand.
For a very long time , Parachute has been marketed strongly on the platform of Care and Relations
… A mother who is always concerned that her Princess gets best and pure in every things she uses, even a hair oil. ( Caring and message that this brand is used by Generations to Generations )
… Girls - Friends who are concerned each and everything about each – other , even hair and hair oil she uses
It’s target has always been women of all ages and all classes.
The brand has a huge loyalty wherever you go, be it Metros or be it Village
The only Constant thing in our Lives is Change , so we must adapt the same but don’t get swayed by them and that is what even Parachute did.
They not only changed the commercials ( the way they were advertised )
Showing more emphasis that it is what Today’s woman need.
• May be she is a Homemaker who is sweating in
• Or a Professional who is sweating out ( and in many cases : in and out )
• Or Student who needs peace of mind for career and also the look.
Studying new Generations’ demands
Parachute kept evolving.
Parachute Jasmine , Parachute Rose
For young n modern generation who find stickiness and aroma as troubles in using pure coconut oil, they introduced new products ensuring nourishment in a non-sticky and pleasant fragrance, which would enables women to apply this even after good wash and leave their hair open & free-flowing .
Parachute Sampoorna
For extra nourishment, thickness and complete hair care , Sampoorna was launched which is a blend of Hibiscus and Almonds with nourishing Coconut Oil for strong hair.
But also the way they were sold
• They changed Pack Shapes to one that is sleek, modern and aesthetic,
• Flip Top Cap to enhance the safety and protect the purity of Parachute
• Easy Jar of Parachute to facilitate usage especially during winters
• Parachute Mini - a bottle shaped sachet being sold at an MRP of Re. 1
• 20 ml Parachute - a Rs 5 that enables loose oil users to upgrade
But while adapting to changes, they have not changed their character
Which is warm, genuine , pure and caring. Purity is the word which created trust and loyalty to the brand.
Please Note :
For beautiful hair one also need to eat good food , use good shampoo and ofcourse conditioner. I apply hair oil 3 times a week, leave it over night and wash. One need not apply lot of oil but enough oil with good massage.
Resham’s note for Reshami hair :
Use Parachute with Castor Oil : for thick and long hair
Use Parachute with Amond Oil : for shine
Additionally you can also
Use for Cooking ( like Keralites, check out , it’s edible oil )
Apply it on face and body for winter care
So , I am listening to my hair needs and using Parachute , Have you ???
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